The odor of Macarena

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Spanish marketer Perfumeria Gal, Barcelona, said it will launch in the U.S. and Japan a new women's fragrance, Macarena, following the international success of the dance of the same name and the song from the Los del Rio group. The company said Macarena may also be rolled out into other international markets.

Copyright November 1996, Crain Communications Inc.

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