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Schick launched its new Protector razor with a global campaign from J. Walter Thompson USA, New York. The 30-second "Rollcage" spot compares the wire-wrapped design of the new Schick Protector's blades -- designed to avoid cuts -- with the rollcage of an off-road race car. The spot, which has broken in the U.S., was shot in Africa and will break in overseas markets later this month.
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