Official: DMB&B wins $60 million global Aussie tourism account

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SYDNEY -- The Australian Tourist Commission has consolidated its $60m-plus worldwide advertising account with DMB&B/Weekes Morris Osborn Sydney following a six-month review of 24 agencies across five countries. The final short list comprised incumbents DMB&B, which previously handled the U.S. and Europe, McCann-Erickson (Japan) and J. Walter Thompson (Asia), and newcomer Young & Rubicam. The ATC sought an agency with a strong Sydney office that had branches in its critical markets.

"By consolidating our accounts with DMB&B/WMO we can meet the changing worldwide environment, create global synergies and get significant media and interactive marketing cost savings," says ATC Managing Director Jon Hutchison. "The international tourism business is incredibly competitive but with the Sydney 2000 Olympics and continuing growth in our key markets, we are enthusiastic about the opportunities that can be created." Advertising Age tipped the appointment exclusively on July 1.

Copyright July 1996 Crain Communications Inc.

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