Agency Shifts Portion of Motorola Account to NY

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SAN FRANCISCO (AdAge.com) -- WPP Group's Ogilvy & Mather cut a number of jobs from its Los Angeles office as it shifts a portion of its Motorola account to its New York office, a spokeswoman for the agency said.

"Some of the global marketing which had been handled out of Los Angeles now is being handled out of New York," the spokeswoman said. She said "less than 10 people" were laid off. She described the switch as an agency "restructuring."

The office, which has about 140 employees, also handles advertising for Mattel's Barbie dolls.

Motorola, trying for a turnaround under new CEO Ed Zander, has been facing stiff competition in the mobile handset marketplace from Samsung and Nokia. Motorola also has missed production deadlines for new models, adding to its troubles. Nevertheless, Gartner Dataquest reports Motorola captured 32% market share in the fourth quarter of 2003, ahead of Nokia, which has 29%.

Ogilvy & Mather developed Motorola's current campaign, which is centered on the term "Moto."

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