OgilvyOne Worldwide forms strategic alliance with Digital Archaeology

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OgilvyOne Worldwide, New York, has formed a strategic alliance with Digital Archaeology, which markets software for Web-based analytic applications and tools that immediately access customer data and identify behavior across all customer touch points, including e-commerce and traditional bricks-and-mortar channels. The software helps businesses identify, maintain and improve customer relationships and identify new market opportunities.

Copyright October 1999, Crain Communications Inc.

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