Olds Intrigue breaks :15s

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General Motors Corp., Detroit, launches seven 15-second commercials for the Oldsmobile Intrigue sedan today during the NCAA basketball tournament. The spots use the new brandwide "Start something" tag. The national network and cable TV push, which will incorporate two existing :30s, will air for at least two months. Leo Burnett USA, Chicago, handles.

Copyright March 1999, Crain Communications Inc.

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