Oldsmobile readies return to Super Bowl

Published on .

General Motors Corp.'s Oldsmobile brand will make its first appearance in the Super Bowl in more than a decade via a 60-second spot via Leo Burnett USA, Chicago. It will use the "Start something" tag developed for the '98 launch of the Alero car.

Copyright January 1999, Crain Communications Inc.

Most Popular
In this article: