Omnicom PR unit expands in Europe

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Omnicom PR unit Brodeur Worldwide, Boston, said it made equity investments in three high technology PR agencies in Europe: the technology PR unit of Schoep & Van der Toon, Amsterdam, will be renamed Brodeur Schoep & Van der Toon; Image Time, Milan, will be renamed Brodeur Image Time; and Communicacion Empresarial, Madrid, will create a technology PR unit under the name Brodeur Communicacion Empresarial. Terms were not disclosed. Brodeur said it anticipates making further acquisitions and equity investments.

Copyright September 1998, Crain Communications Inc.

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