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OmniSky will take its marketing in-house after parting ways with Fallon, Minneapolis, after two months, the companies confirmed.

"We realized OmniSky's needs changed significantly from when we won the business two months ago," said Beth Perro-Jarvis, group director at Fallon, Minneapolis. "We came to the realization that their needs were not syncing up to our abilities."

Fallon, a unit of Publicis Groupe, had won the estimated $50 million account in January after a review.

"We're looking at further focusing and targeting our marketing," said Amanda Higgins, an OmniSky spokeswoman. "Our need for outside counsel has diminished, so we will work in-house."

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Copyright March 2001, Crain Communications Inc.

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