OmniSky Corp., a wireless Internet services provider, launched its first national TV, print, online and direct mail campaign under the theme "Think it. Do it." TBWA/Chiat/Day, San Francisco, handles TV and print creative; Exile on Seventh, San Francisco, handles online advertising, and Team Works is handling direct mail. TV spots depict over-the-top dilemmas deftly handled by characters on the move and in need of immediate solutions accessed via OmniSky services.
Copyright May 2000, Crain Communications Inc.