New online ad network pays consumers for giving data

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Online ad network launched March 9. The company encourages consumer participation in online advertising and pays consumers for the information they want to provide. Consumers voluntarily create detailed personal profiles through questionnaires on network sites or at the WinWin site. They then receive relevant ad messages based on their profiles. Names and addresses are not associated with the profiles.

Copyright March 2000, Crain Communications Inc.

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