Online ads feature verbal testimonials

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Austin Lawrence Group, a Stamford, Conn.-based interactive agency, is launching its first interactive testimonial campaign for client Franchise Mortgage Acceptance Co., a specialty finance company, in February. The campaign includes a RealAudio download from Franchise Mortgage's Web site. Testimonial ads on the site allow people to hear verbal testimonials from the customer featured in the ad.

Copyright February 1999, Crain Communications Inc.

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