Online grocery shoppers more loyal

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A new study conducted by the M/A/R/C Group and Peapod Online Services looking at the purchasing activities of 20,000 electronic shoppers in San Francisco and Chicago and responses from 800 survey respondents found that online grocery shoppers are likely to be more loyal to their electronic supermarkets, spend more per store visit and take greater advantage of coupons than traditional customers. The study also found that the average online shopper spent $2,072 per year on groceries, while the average online shopping trip was about $113.

Copyright May 1997, Crain Communications Inc.

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