The number of online shoppers has surged 53 percent since the beginning of the holiday shopping season, compared with last year's 40 percent record rise, according to the latest Holiday E-Commerce Index from Nielsen/NetRatings. The ongoing survey, which measures home and work Web shopping in eight product categories, jumped 10 percent during the second week of December from the previous week and 78 percent since the beginning of this year's holiday season. While the 1999 season peaked with 40 percent growth in the number of home shoppers, this year's 53 percent rise sets a new holiday record. Established brick-and-mortar retailers who have moved online are a big draw this year - shopping at brick-and-mortar sites has grown 103 percent since the beginning of the season, gaining ground on pure-play e-tailers, where business is up 77 percent.
Copyright December 2000, Crain Communications Inc.