Online marketing growing strong

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About two-thirds of marketers surveyed have advertised on the Net or online services, according to a survey of about 90 marketers by DeWitt Media. While all respondents said their online budgets are less than half a million, 54% said they plan to expand their online budgets in the coming year. Additionally, 55% said they are satisfied with their online marketing, while 41% admits they are still undecided on the value of online marketing.

Copyright February 1997, Crain Communications Inc.

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