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Published on ., Atlanta, said today it has joined the burgeoning list of dot-coms buying ad time during ABC's Super Bowl broadcast. The travel Web site launched its first consumer ad effort today in major-market editions of USA Today. The campaign from Burkhardt & Hillman, New York, also will include Internet and outdoor elements., Evanston, Ill., an Internet retailer of Latin American foods, music, and health and beauty products, to San Jose Group, Chicago, as first agency of record. The agency will debut a marketing program in the first quarter targeting both Spanish- and English-dominant Hispanic consumers.

Copyright December 1999, Crain Communications Inc.

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