In an effort to build up its Web presence, CVS/pharmacy, Woonsocket, R.I., and Atlanta, later this year will launch a multimillion-dollar campaign backing its new affiliation with Healtheon/WebMD. In addition to the advertising, and as part of the deal announced today, CVS will advertise the WebMD logo in stores and on shopping bags. The CVS.com logo will appear on [email protected], Lycos and the Microsoft Network. Goldberg Moser O'Neill, San Francisco, is agency for CVS.com, though the new campaign may be a joint effort with Healtheon/WebMD agencies, a CVS.com spokeswoman said. Ogilvy & Mather, New York, handles WebMD.
Copyright January 2000, Crain Communications Inc.