Online shopping still on a roll

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A study by Forrester Research, Cambridge, Mass., shows that electronic shopping is continuing to pick up speed on the Internet. While revenue from online shopping is projected to reach only about $518 million in 1996, by 2000 that number is supposed to hit $6.6 billion. The researcher is predicting purchases on the Internet will break down into these categories: 24% travel-related; 32% computer-related; 19% entertainment; 10% gifts and flowers; and 5% each to apparel, food and drink.

Copyright June 1996 Crain Communications Inc.

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