OnRadio launches alternative music microsites, plans Spin ads

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OnRadio has developed an alternative music format for its OnTracks brand content and commerce Web microsites, as well as a promotion and sponsorship product targeted to record companies and national advertisers. OnTracks alternative microsites will feature online video clips and audio about new albums and artists, and can be accessed through Spin.com and OnRadio selected alternative format radio station Web sites. Ads featuring alternative microsite artists will run in Spin.

Copyright August 1999, Crain Communications Inc.

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