Onsale to use eCommercial's eGrams to attract customers

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Onsale, an online retailer and auction site, will use an e-grams rich-media promotional e-mail from eCommercial.com, a provider of rich-media messaging, to pitch Onsale's Pinnacle Systems products to Onsale customers. The first e-gram, breaking Sept. 6, will offer recipients a special price for the Pinnacle Studio 400, a desktop video-editing package. The e-gram itself includes a seamless link for accessing more information or purchasing the product through the e-gram. Financial terms were undisclosed.

Copyright August 1999, Crain Communications Inc.

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