Ontario lures U.S. businesses to province

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TORONTO--The Ontario Government is spending $1 million in an ad campaign designed to attract U.S. businesses to the province. A 30-second spot featuring Premier Mike Harris talks about the advantages of investing in Ontario. The spot will run in 12 states including New York, Michigan and California, and on CNN until early in the new year. The spot was created by Axmith McIntyre Wicht Ltd. of Toronto. The government is also using billboards and sides of tractor-trailer trucks with the slogan, "Ontario, The Future's Right Here," created in-house.

Copyright December 1998, Crain Communications Inc.

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