Optimedia buys Dutch media agency

Published on .

AMSTERDAM--Media Independent, one of the last independent mediabuying and planning specialists in the Netherlands, has been taken over by Optimedia, the media agency allied with Publicis. Amsterdam-based Media Independent will lose its name and merge with Optimedia in The Netherlands.

The general manager is Adri Ulfman.

Copyright January 2000, Crain Communications Inc.

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