Oracle assigns $100M account to Grey

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Shores, Calif., assigned its $100 million-plus global account to Grey Advertising, New York and San Francisco, as the business software marketer prepares to boost spending for a brand-building campaign, people familiar with the decision said late Thursday. Grey won all creative, media buying and account planning in some 145 countries. Grey's U.K. and Hong Kong offices will be heavily involved. Grey, seen as the favorite in recent weeks, prevailed over finalist Leo Burnett USA, Chicago. Oracle parted with incumbent Think New Ideas, West Hollywood, Calif., earlier this year; DDB Worldwide, London, had fielded some international assignments.

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