Orange 7UP bows in Germany

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Pepsi-Cola Co. has introduced 7UP Plus Orange, a variation on its lemon-flavored soft drink 7UP, in Germany. The brand tested in Austria last year. BBDO, Duesseldorf, handles the radio and outdoor introductory campaign. Pepsi did not say if it will introduce the brand in other markets.

Copyright July 1995 Crain Communications Inc.

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