Organic Online opens media planning and research department

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Craig Gugel, director of media resources and research at Bates USA, is joining the New York office of Organic Online. Mr. Gugel will be a VP-chief research and media services officer, heading up a new department responsible for media planning, buying and consumer research for all Organic's offices. "Our clients were clamoring for media research," said Michael Hudes, president of Organic Online, San Francisco, explaining that until now media research was done on an ad hoc basis.

Copyright July 1997, Crain Communications Inc.

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