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NEW YORK-Norman Bierman has been named exec VP of NBC Cable Advertising Sales, succeeding Angela Pumo, who left.

Mr. Bierman previously was president-ceo of sports marketing company Sports Alliance International.

As head of NBC Cable Advertising Sales, Mr. Bierman will oversee sales for all of NBC's cable, international and new media properties, including CNBC, America's Talking, Prime Network and Newsport cable channels, as well as Europe's NBC Super Channel, Latin America's Canal de Noticias NBC and American Medical Television.

Prior to Sports Alliance International, he was exec VP-client services at Backer Spielvogel Bates, responsible for accounts like M&M/Mars, Philip Morris Cos., Trans World Airlines and Campbell Soup Co.

Also at NBC Super Channel: Ruud Hendricks takes the new post of managing director from deputy general manager of RTLF, a Luxembourg-based entertainment channel.

Other people moving:

Joseph Barletta, 57, to president, a new post at News Corp.'s Murdoch Magazines, New York, while remaining president-ceo, TV Guide. Also: Anthea Disney, 48, to the new post of editorial director, while remaining editor in chief, TV Guide. News Corp. also publishes Mirabella.

Patrick Hagerty, 34, to VP-western ad director, a new post at U.S. News & World Report, Washington, from VP-ad sales. He will oversee ad sales in Detroit, San Francisco, Los Angeles, Chicago and Dallas.

Ramon Pineda to advertising sales director, a new post at International Television Inc., Opa Locka, Fla., from national sales director, Vivamerica/Heftel Broadcasting, Miami.

George Mahrlig to senior VP-account director, a new post at Media First International, New York, from director of media and event marketing, Coors Brewing Co., Golden, Colo.



to form company

SYDNEY-David Stewart-Hunter, 47, chief executive of Saatchi & Saatchi Australia, will resign in April to start his own company, Corporate & Advertising Research. His post will not be filled.

The resignation reinforces Saatchi's South Pacific shift in concentration from Sydney to Auckland. In the past year, Saatchi Australia has endured the loss of two major clients, an $18 million account for the Commonwealth Bank of Australia and a $5 million account for Helene Curtis Industries cosmetics. In addition, seven staffers have been laid off, a senior creative team has quit and management has been shuffled.

Saatchi's Sydney and Melbourne managing directors, David Birrell and John Larchet, will report to newly appointed Australasian Chairman Peter Cullinane, chief executive, Saatchi New Zealand.

Other people moving:

David M. Nellis to president-chief operating officer, Abramson Ehrlich Manes, Washington, from exec VP. He assumes the duties of David B. Abramson, who remains ceo and adds the title of chairman.

Alan Kerr, 46, to account director, a new post at CKS Partners, Campbell, Calif., from senior VP, Ogilvy & Mather, Los Angeles, where he was worldwide management supervisor for Microsoft Corp.

Peter Irvine to managing director, DDB Needham, Sydney, from general manager. He succeeds Darryl Lindberg, who will take an undisclosed U.S. job in March.

Chuck Copin, 34, to exec VP-general manager, a new post at Asatsu/ BBDO, Los Angeles, from VP-client services director.

Floyd Poling to senior VP, a new post at MSW-McCollum Spielman Worldwide, a Great Neck, N.Y., research company, from exec VP, ASI Market Research, New York. Also at MSW: Peter Johnson to the new post of VP from senior VP, ASI Market Research.

John Athorn, 35, to VP-creative director, Anderson & Lembke, New York, from a similar post at Ogilvy & Mather. He succeeds David George, who left.

Mark Ouellette to account supervisor-director of marketing services, a new post at Capener, Matthews & Walcher, San Diego, from VP-client services, Ted Millan Advertising.

Kent Ord to digital studio manager, a new post at EvansGroup, Seattle, from principal, Kent Ord Associates.

Mark Driscoll, 43, to general manager, a new post at Pacific Marketing Group's PMG/Events, San Francisco, from exec VP-managing director, McCann-Erickson Event Marketing, St. Louis.

Neil Drossman to partner-creative director, a new post at Ryan & Partners, New York, which has been renamed Ryan Drossman & Partners, from creative director, CME KHBB.

Ira Madris, exec VP-deputy creative director at McCann-Erickson Worldwide, New York, is retiring from the agency, where he heads the AT&T account. The agency is searching for a successor.

Joan Ranieri-Certain to associate creative director, a new post at Manus Direct, Seattle, from free-lancer.

Sharon Cuppett, 36, to VP-High Tech Division, a new post at Ketchum Public Relations, Atlanta, from president, InCAM Associates

Barry Vahaly, 47, to VP-sales, a new post at Ray Bloch Productions, Atlanta, from VP, HealthCare Excellence.

Rebecca Edwards, 40, to VP-director of account services, a new post at Fricks & Associates, Atlanta, from independent consultant.

Hugh Broder, 39, to senior VP-executive broadcast production director, a new post at Young & Rubicam, Detroit, from director of broadcast production, W.B. Doner & Co., Southfield, Mich. Also: Keith Dickinson to the new post of VP-regional creative director, from senior writer McCann/SAS, Troy.

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