Outback sends media on $20 mil acc't to KSL, SFM

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Outback Steakhouse has awarded local media planning and buying for its $20 million account to KSL Media, New York, and national buying to SFM Media Corp., New York. The chain also has narrowed its creative review to 12 shops. McCann-Erickson Worldwide, New York, split with Outback last month. Also, Lone Star Steakhouse & Saloon has hired an unidentified consultant to review agencies and plans to start its first broadcast advertising.

Copyright January 1998, Crain Communications Inc.

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