Outback shuffles media buying

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Outback Steakhouse, Tampa, Fla., is regionalizing media buying for its estimated $35 million account effective July 1. It will award some spot buying duties to new creative agency TBWA Chiat/Day, New York, and to a new agency for the 460-unit chain, Advanswers, St. Louis. KSL Media, New York, retains the bulk of spot buying, and SFM Media Corp., New York, remains the agency for national cable. Outback advertises in about 180 markets.

Copyright June 1998, Crain Communications Inc.

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