Outdoor industry makes inroads online

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The Outdoor Advertising Association of America launches its Web site April 15, timed to the industry's Traffic Audit Bureau meeting. Meanwhile the American Billboard Network, a buying and information site launched last May by Matthew Outdoor Advertising, is slashing prices in an effort to land listings. It now costs $50 to list up to 200 sites for three months; pricing at launch was $300 per month for 100 listings.

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