OzEmail taps Ammirati for Internet service

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Internet service provider OzEmail has appointed new Lintas:Australia subsidiary Ammirati Puris Lintas Interactive to handle its worldwide advertising and marketing, including support for Web Wide Media, its Internet advertising joint venture with Rupert Murdoch's BSkyB pay-TV group, which is to be formally unveiled in New York early next month. Clemenger BBDO will also work on aspects of the joint venture.

OzEmail says it will spend 15% of its revenue on marketing which, based on figures for the last financial year, means a budget this year of at least $3 million and rising. OzEmail has had two years of rapid growth, employs 215 people, and was listed on the U.S. Stock Exchange last May.

Brand marketing will be a problem because the name (pronounced Aussie-mail) is difficult to transport and the company is expanding internationally, admits David Spence, chief operating officer: "Even in New Zealand it was difficult so we became Voyager. As a brand, OzEmail is not an easy word."

APL Interactive is headed by Geoffrey de Weaver, a former consultant to OzEmail.

Copyright November 1996, Crain Communications Inc.

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