Procter & Gamble Co. and TheraTech have received Food & Drug Administration approval to introduce TheraTech's estrogen-replacement therapy patch Alora. P&G will market the product to be introduced in the U.S. in March via professional support. Grey Advertising's Gross Townsend Frank Hoffman, New York, last was named the brand's professional agency of record. If consumer ads are used, they would come from a Grey shop.
Copyright December 1996, Crain Communications Inc.