P&G will hear pitches for $175 mil print acc't

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Procter & Gamble Co. will hear pitches next week for its $175 million print agency-of-record review. Incumbent Saatchi & Saatchi Advertising, New York, is in the pitch that also includes P&G agencies: D'Arcy Masius Benton & Bowles; Grey Advertising; Jordan, McGrath, Case & Taylor; and Wells Rich Greene BDDP, all New York; and Euro RSCG Tatham and Leo Burnett USA, Chicago (AA, Dec. 4). And in the U.K., P&G's test of Oil of Olay cosmetics positions the line as "Long lasting color that cares," playing off treatment benefits rather than just pure color. Saatchi handles.

Copyright December 1996, Crain Communications Inc.

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