P&G to host Web advertising forum

Published on .

Procter & Gamble Co. said it will host an interactive marketing summit in Cincinnati this summer called FAST-Forum (Future of Advertising Stakeholders Forum). Coca-Cola Co., AT&T Corp., Levi Strauss & Co. and McDonald's Corp. have committed to attend the forum, which is open to advertisers, agencies and key content and technology providers. Speaking at the @d:tech conference in Chicago, P&G VP-Advertising Denis Beausejour announced the summit in a speech urging better quality interactive advertising. "The advertising opportunities we currently have on the Web are really pretty limited," he said.

Copyright May 1998, Crain Communications Inc.

Most Popular
In this article: