P&G to maintain Aleve support

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Procter & Gamble Co. is expected to sustain its $100 million in marketing support for Aleve into the product's second year. Aleve, which will be over the counter for a year as of June 13, has a 4.6% share. Ad spending totaled $37 million for 1994. D'Arcy Masius Benton & Bowles, New York, handles.

Planet Reebok for 1996
Next year will bring an evolution of Reebok International's "Planet Reebok" marketing concept and the introduction of a design concept and in-store merchandising program called Mobius. Reebok's new advertising and point-of-purchase tagline is said to be "This is my planet." The Mobius line, encompassing all performance product categories, is supported by a campaign from Leo Burnett USA, Chicago. "Mobius" hits next spring.

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