Mr. Shirley, 51, becomes vice chairman-global beauty and grooming on July 1, overseeing both the Gillette business from which he joined P&G in 2005 and the rest of P&G's beauty business. The post has been unoccupied since Susan Arnold became president-global business units last year.
Most Gillette execs moved on
Mr. Shirley is among few remaining senior Gillette executives at P&G, as most left following the 2005 acquisition. He previously ran the North American Market Development Organization, which oversees sales, media planning and buying, and multi-brand marketing initiatives.
Mr. Bishop, 44, will replace Mr. Shirley as president-North American Market Development Organization. He previously held the No. 2 position in that organization and developed the North American piece of an accelerated cost-cutting restructuring P&G launched earlier this year.
Mr. Bishop previously "led the turnaround of P&G's North American Fabric Care business," Chaiman-CEO A.G. Lafley said in a statement. That has included a rapid-fire series of brand and line extensions for such brands as Tide and Gain, as fabric care has led P&G sales growth for much of the past few years despite flat or declining media spending on smaller brands.
P&G's beauty business, though a high priority, has seen slowing sales growth of late, pulling down overall company topline growth rather than leading it, as projected long-term. P&G executives expressed disappointment over the unit's 3% organic sales growth rate last quarter.
Mr. Shirley "is the right leader to accelerate the long-term growth of P&G"s beauty and grooming business," Mr. Lafley said. "He knows how to win with consumers and retail customers in fast-growing, highly complex categories. ... He'll bring a 'fresh lens' to help identify new opportunities and connections for consumer delight and [retail] customer business growth."