P&G places ads on Excite, WebCrawler; iVillage next

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Despite initial resistance to Procter & Gamble Co.'s tough new World Wide Web media buying tactics, the powerful marketer appears to be getting its way with some sites.

P&G banner ads linking to Olean and Sunny Delight Web sites appear on search services Excite and WebCrawler, and the marketer is close to a deal to place ads on Parent Soup, a family-oriented site from iVillage. Yahoo! was the first to sell ads to P&G.

For more on this story, go to Ad Age's Interactive Media & Marketing area.

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