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(July 23, 2001) -- Procter & Gamble Co., a founding sponsor of the Family Friendly Programming Forum, pulled its CBS Big Brother 2 ads because of concerns about the program's content.

"We do not have plans to advertise on any future episodes, because there have been certain segments of the show that made us uncomfortable," said a P&G spokesman.

Unilever, a second member of the forum, said it is reviewing its sponsorship. Viacom's CBS declined comment.

Last week the Parents Television Council complained that an episode in which now-expelled housemate Justin Sebik threatened violence against a fellow housemate violated goals of the Family Friendly group and questioned why forum members aired ads in the show. P&G said its decision was unrelated to the group's complaint.

Copyright July 2001, Crain Communications Inc.

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