P&G revamps corporate site to add friendlier face

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Procter & Gamble Co. launched an overhaul of its corporate PG.com Web site that spotlights new market research and e-commerce sections. A Help Us Create New Products section channels visitors into interactive sessions where they can offer ideas for new products or improving existing ones. Consumers also can register to be on advisory boards to provide ongoing input into P&G market research.The revamped site incorporates content of P&G's existing Innovation Location site, where consumers can buy products still in test as a way to build buzz before they're launched nationally. The home page includes an improved search engine and pull-down menus for other P&G sites, plus a link to MoreThanA-Card.com, a site P&G launched this summer offering themed $25 gift baskets of P&G and non-P&G products.A P&G spokeswoman said the site changes were tested and positively received by online focus groups of retirees, recruits, investors and other site users. P&G is promoting the re-launch through shareholders and tie-ins with its other branded sites as well as publicity efforts, but not advertising.

Copyright October 2000, Crain Communications Inc.

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