P&G's Sunny Delight, Pringles sign NFL deals

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The National Football League has inked new sponsorship deals with Sunny Delight and Pringles, both Procter & Gamble Co. brands. Sunny Delight will sponsor NFL Rookie Beach Bowl, a four-on-four flag football event featuring NFL rookies on ESPN in January, and NFL Air-it-Out, the league's primary grass-roots marketing vehicle.

Copyright April 1998, Crain Communications Inc.

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