Since Procter & Gamble Co.
announced it would hold an interactive summit in Cincinnati in late August called FAST-Forum (Future of Advertising Stakeholders), feedback from marketers has been "phenomenal," said Peter Blackshaw, manager of interactive marketing at P&G. For example, Ronald Wagner, chief strategy officer and co-founder of interactive agency Novo/Ironlight in San Francisco, said some of his Fortune 100 clients, such as Toyota Motor Sales USA and Sony Corp., want to attend. For information about FAST-Forum, send e-mail to Mr. Blackshaw
Copyright May 1998, Crain Communications Inc.