The roll-out of the HUGO Deep Red line, consisting of an eau de parfum natural spray, shower gel, body lotion and roll-on deodorant, will kick off in Europe in July before entering U.S. and Asia/Pacific markets by September.
The tagline of the campaign will be: "Your fragrance -- you rule." Model Anouck Lepere will be featured in the print campaign.
"The fragrance has been created for a new generation woman who is self-assured, has character and personality, and is passionate," said a company spokesman. The fragrance will be available in a deep-red bottle and packaged in black. -- Dagmar Mussey
Copyright May 2001, Crain Communications Inc.