P&G tests feminine wipe product

Published on .

Procter & Gamble Co. is concept testing an over-the-counter feminine-hygiene wipe for treating vaginal yeast infections, with advertising under development by D'Arcy Masius Benton & Bowles, New York. P&G has trademarked the brand name Embody, complete with logo and periwinkle packaging, for products that include feminine hygiene wipes and nutritional supplements.

Copyright September 1999, Crain Communications Inc.

Most Popular
In this article: