P&G trims TV spending in Europe for '96

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Procter & Gamble Co. is cutting back on ad spending on European TV channels after tough price negotiations. Helmut Thoma, chief executive of Europe's largest TV channel RTL, confirmed a 10% drop by P&G for this year. The move is apparently in response to a 1995 memo from P&G Senior VP Robert Wehling stating P&G can't afford to continue spending a quarter of net sales on marketing support.

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