Pac-10 is 7UP territory

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7 UP is the official soft drink of the Pacific 10 Conference under a multiyear marketing partnership announced by Dr Pepper/Seven Up and Pac-10 Properties. 7UP will receive benefits that include print advertising, hospitality, access to Internet promotions, on-air recognition through the Pac-10's own TV advertising and prominent visibility at Pac-10 championships, press conferences and media days. Terms were not disclosed but Dr Pepper/Seven Up under the arrangement purchased commercial time on Fox Sports Net, which has exclusive cable TV rights to Pac-10 athletics.

Copyright August 1997, Crain Communications Inc.

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