Pac Bell drops Ogilvy

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Pacific Bell pulled its $30 million mobile services account from Ogilvy & Mather, Los Angeles, and assigned it to Ketchum Advertising, San Francisco. The move is seen as fallout from O&M's Feb. 12 win of the $80 million GTE Corp. business. There was no review. Ketchum already handles Pacific Bell's long distance, Internet service, Web site and media buying for print and out-of-home.

Copyright February 1997, Crain Communications Inc.

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