Packer launches women's health title

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SYDNEY - Kerry Packer's Australian Consolidated Press is to launch a health magazine for women in March, at a time when Australia seems saturated with mass market women's magazines.

Called Australian Health, the initial print run will be 100,000 and the cover price $2.50. Clemenger BBDO Sydney is developing a $1 million launch campaign targeting women aged 25 to 45. Cross- promotional programs are being developed for a TV program, Good Medicine, aired by Mr. Packer's national Nine Network.

Colin Morrison, ACP managing director, says the company had been researching the local health, beauty and nutrition market for the past year through its existing magazines. "It is clear the time has come for these subjects to take center stage in a major monthly magazine," he says.

Australian Health's Editor Jenni Gilbert, a former staff writer on ACP's Women's Weekly, says the magazine, "will address health from nutrition, fitness and beauty treatments through to emotional health, preventative medicine and the range of remedies once regarded as alternatives."

Copyright January 1998, Crain Communications Inc.

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