Packers take on 7UP/RC

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The Green Bay Packers football team signed a deal with 7UP/RC Cola Bottlers of Wisconsin for pouring and marketing rights to Lambeau Field. Coca-Cola is the official NFL soft-drink sponsor. Separately, Dallas Cowboys owner Jerry Jones last week announced AT&T Corp. is becoming a sponsor of Texas Stadium, joining Nike and Pepsi-Cola Co. The latter deals sparked an exchange of lawsuits last year between the NFL and Mr. Jones that are still unresolved.

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