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And Other Current TV Commercials of Note

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Pamela's Pillow Fight
Client: Miller Brewing Co.
Brand: Miller Lite
Title: "Pillow Fight"
Agency: Ogilvy & Mather
In yet another tasteless takeoff on its "Catfight" commercial, Miller features Baywatch star Pamela Anderson covorting around a bedroom with the "Catfight" babes. Talk about tonnage.

Molecular Transporter
Client: Orbitz
Brand: Orbitz Online Travel
Title: "Flex Search"
Agency: Y&R Advertising, Chicago
Not sure that you really feel like taking a molecular transporter ride to your next vacation destination? Log onto Orbitz. They have a great blimp.

More Than Underwear
Client: Kmart
Brand: Joe Boxer
Title: "Classroom/Note"
Agency: TBWA/Chiat/Day
Showing a good bit of leg to make its point, this new Kmart Joe Boxer spot assures us that there's more to life than underwear. You were probably wondering about that.

Running With Beasts
Client: Snapple
Brand: Snapple
Title: "Pamplona"
Agency: Deutsch
Snapple's bottle people have a go at the annual running of the beasts in the streets of Pamplona, sort of.

Into the Mud
Client: Subaru of America
Brand: Outback
Title: "Bury the Competition"
Agency: Temerlin McClain
Although the title says "Bury the Competition," it really means "drown." Watch one of Lance Armstrong's competitors take the big spill into a large mud hole.

Client: Lands' End
Brand: Lands' End All Weather Moc
Title: "Toaster"
Agency: McKinney & Silver, Raleigh, N.C.
What a simple, straightforward and memorable demonstration of a cool shoe.

Mojo-ing the Pepsi Machine
Client: Seattle Mariners
Brand: Mariners 2003 Season
Title: "Intimidator"
Agency: Copacino & Fujikado
Mariners' pitcher Arthur Rhodes shows what intensity really means in front of a Pepsi machine.

Cheese Checker
Client: Wisconsin Milk Marketing Board
Brand: Cheese
Title: "Check"
Agency: Lindsay, Stone & Briggs, Madison, Wis.
In the category of "jobs you never thought much about" is that crucial industrial function of cheese checker. Join one for his morning rounds.

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