Pan Am flies back with $5 mil campaign

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In its $5 million emotional ad return, the new Pan American World Airways uses a real-life experience in its TV spot from Weller, O'Sullivan, Zuckerman & Lightcap, New York. Like a ghost plane from the past, the Pan Am Clipper requests landing clearance from an incredulous air traffic controller. The campaign, which emphasizes full service at discount prices, broke Sept. 20 on cable and in the three initial markets the carrier serves: Los Angeles, Miami and New York.

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