Panasonic Canada moves to new agency

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TORONTO--Panasonic Canada Inc.'s Consumer Products Division has chosen Palmer Jarvis DDB of Toronto as its new agency. PJDDB takes over from TBWA/Chiat/Day. Panasonic, also based in Toronto, was looking for one agency to handle both its battery and consumer electronic products advertising. TBWA was not able to take on both accounts because of a conflict of interest in the U.S. Panasonic had worked with DDB Canada before it merged with Palmer Jarvis, and so was familiar with many of the agency personnel.

Copyright April 1999, Crain Communications Inc.

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